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Maximizing Workflow Efficiency for Better Customer Journeys

In the fast-paced and ever-evolving world of customer service, keeping up with the needs and expectations of customers is not just a bonus—it’s a necessity. With the recent release of iService version 9.3, customer service teams are empowered with new features designed to streamline operations, enhance communication, improve workflow efficiency, and improve overall service delivery.

Workflow Efficiency Impact on the Customer Journey

Every business aims to provide stellar customer service as it is often the face of the company. According to research by Gartner, Over 80% of businesses rely on customer experience to differentiate themselves from competitors. As we adapt to the digital age, the tools we use to facilitate customer service are evolving rapidly, making it possible to deliver a more streamlined, effective, and personalized service. One such tool is the iService customer engagement software which recently introduced new workflow efficiency.

Workflow Efficiency Impact on the Customer Journey

Why is workflow so important in customer service? Workflow is key to detecting and eliminating redundancy, reducing micromanagement, increasing accountability, enhancing workplace communication, improving the quality of products and services, and breaking barriers between departments. As businesses evolve and grow, an efficient and flexible workflow becomes integral to maintaining a high standard of service. Additionally, a well-structured workflow in customer service ensures that tasks are streamlined, enabling employees to handle customer inquiries and issues promptly, resulting in increased customer satisfaction and loyalty.

Introducing iService Process Orchestration

The new iService workflow tool enables the orchestration of custom processes that can streamline every aspect of a customer journey. This powerful feature allows you to easily customize agent menus for different interactions, helping to ensure that your team has the right tools at their fingertips for each unique customer scenario. Additionally, this tool includes a submit form builder for creating custom forms, and an agent action panel builder for customizing the agent menus under various scenarios, significantly boosting workflow efficiency,

Not only does the new iService workflow tool bring all these benefits, but it also enhances the ability to provide personalized service. As Forbes points out, customer service is now viewed as strategic. By implementing a smarter workflow, businesses are better equipped to meet customer needs and maximize positive customer interactions.

The importance of smart workflows has been particularly highlighted during the COVID-19 pandemic, with businesses needing to adapt rapidly to changing conditions. By implementing smart workflows before the pandemic, 7-Eleven was able to weather the storm better than many competitors, showing the value of investing in advanced workflow tools.

Positive Impact on Agents

But beyond streamlining processes, the workflow feature also impacts the user interface presented to customer service agents. The iService provides a tailored interface designed to streamline the way agents interact with customers, prospects, and operational systems. Service levels and skills-based routing ensure your teammates are always working on the right issue with the right interface. Depending on the nature and urgency of the customer’s questions, the interface changes to provide the most efficient and effective tools for handling that particular query. This flexibility not only increases the efficiency of the service but also enhances the agent’s experience.

When agents have a more streamlined, intuitive, and responsive interface, it reduces frustration and makes their jobs easier. This has a direct impact on their job satisfaction and can lead to increased morale and productivity in the customer service department. And as we all know, happy employees often result in happier customers.

Using Webhooks to Streamline Workflow

Another exciting feature in the iService 9.3 release is the new Webhook action, which can be used in filters and forms to pass interaction details to other systems. This feature facilitates seamless integration with other platforms, making it easier than ever to share data and streamline operations across your business, enhancing workflow efficiency. With the use of Webhooks and other integration options supported by iService, such as Zapier, you can build complete customer journeys that are automated across your tech stack.

Integrating SMS 

A new Email to SMS login type has been created to separate E2S logins from regular email logins. This means users who send SMS messages from iService using an Email to SMS process can now keep these logins separate from regular email, adding an extra layer of organization and efficiency to your operations. iService includes features that ensure workflow actions send content to the right channel at the right time, via email or SMS.

With these new features, iService continues to prove its commitment to empowering businesses with the tools they need to deliver superior customer service. By enhancing workflow and communication, and improving data management and integration, iService is helping businesses to stay ahead in the competitive world of customer service.