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Month: August 2021

Customer Portal Updates for a Better Customer Experience

A well designed customer portal improves your customers’ experience when they need to interact with you. And it helps take the load off of your support staff. Whether browsing the knowledge base for answers, asking a question through the builtin contact form, accessing interaction history, or updating contact information, users can do it all with the iService customer portals.  iService 8.6 includes enhancements to the builtin customer engagement centers that make this experience even better.   Let’s take a look at some of the improvements to the customer portals in iService 8.6. Option to Hide Login and Registration The iService customer

Customer Data: Making The Most Out Of It

In this digital era where most business decisions are driven by customers, it’s more important than ever to know your customers on a deeper level – by understanding their experiences, behavior, and purchase needs. In that light, customer data is becoming a valuable asset for every business even as companies strive to tap into critical behavioral insights that can help them build strong customer relationships.  So ask yourself, do you have the data required to understand your customers’ experiences and behavioral patterns? Can you personalize your interactions using that data? The amount of customer data generated every day can be

What It Takes To Win Customer Loyalty

Repeat customers spend at least 60% more than new customers and it’s up to 10 times more costly to win new customers than to retain existing ones. It’s essential for every business to prioritize winning customer loyalty and trust. So, what does it really take to win customer loyalty?

Understanding Customer Touch Points and Their Impact

Whether you run a small business or a mega enterprise, understanding the individual transactions through which customers as well as prospects interact with your brand is an essential part of your customer experience strategy. You want to ensure customers are happy with every interaction whenever they connect with your customer service, website, sales staff, or any kind of marketing content. Since a customer’s journey entails several things that happen before, during, and after their experience with your brand, connecting these dots along their journey will help you improve your performance.  That said, where do you start?  First and foremost, you

Email Conversion: Why You’re Spending More But Getting Little in Return

A successful email marketing campaign converts your email audience into customers. But how many times do you send volumes of emails yet only get a handful of customers? Probably uncountable. Almost everyone using email marketing to reach their target audience can relate to this. While it’s possible to maintain high open rates, generating leads from your email marketing campaign requires a lot of effort. Even then, since the return only happens if recipients complete your desired call to action (CTA), you need good email conversion rate. So why is your email CTA conversion to open rate low, yet you’re targeting

Delighting Consumers and Driving Efficiency With Omnichannel Support

In recent years, the customer engagement space has changed remarkably. As companies seek ways to improve customer experience, silo support channels are becoming a thing of the past. Most people are now shifting to omnichannel customer service to deliver a great support experience. According to a report by Digital Commerce, 86% of customers expect you to know them as they interact with your team across multiple channels, and that’s best achieved with an omnichannel support platform. Why? Because all communication channels are synchronized to deliver consistent customer service.  Sounds like something you might want to implement? Well, it’s time you

5 Smart Customer Engagement Strategies That Work

In order to acquire, convert, and retain customers and give them a reason to tell friends about your brand, you need to engage with them. It’s essential to connect with them in the most appropriate, effective, and meaningful way. A smart customer engagement strategy helps you build loyalty.